You do not need to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has distracted by the recent times. Some of the recent studies reveal the web traffic which comes from mobile platform accounts clogs under 15% of the total visitors and it is booming. So, what does this mean for you? Well, it is a wake-up call if you have never done anything to target the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to have develop a mobile version of your website to formulate your target audience to you can keep them connected, on the step!
What Should You Have?
For hooking in internet audience at large, and also a different website for mobiles as well as to desktops, tablets and ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But using a website developed for each single device and keeping them updated is a great ordeal and ideally, you should have one website, which runs off one CMS, readjusts itself in different screen sizes of varying devices. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Website design (AWD). Although there are certain similarities between the two techniques, yet they differ in varying ways.
What is Responsive Website design?
Responsive Web Design is a huge fad but a trend that existed for some time now. To put it simply, responsive design comes from a web layout wherein the content, images as well as the other designing elements stay the same, but shrink immediately to adjust associated with specific screen size. In responsive type, the content can be managed from one CMS and it is quick, easy and greatest solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile phone and this is and the Adaptive designing steps through.
What is Adaptive Web design?
Adaptive design is pretty much newer concept in the business. Essentially, this technique adapts to is actually displayed in the devices, depending upon the devices’ capabilities and its’ screen size. In this form of web lay-out, inspite of the notion that the content remains same, there are certain changes that appear in areas elements, depending whether users are accessing the site from a desktop computer or through a mobile phone or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for extensive is yet to gained popularity in the industry, however the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its finest. However, there are certain cons of AWD practice.
Adaptive websites cost more as opposed to the responsive designs
AWD can goof up the entire feel of the website if it is not backed up by proper planning.
Since AWD re-adjusts the elements of design and even reword content, it can bring in brand inconsistency and confuse your target audience when they see different interfaces on varying receptors.
So what’s The Bottomline?
While Responsive design can be an ideal solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is a lot more user-focused. In years to come, beyond what 50% of website users will use their mobile devices to surf the web and hence it is best to blend adaptive web lay-out techniques with responsive elements to leverage the net visibility, engage the point visitors and leverage the conversion rate.
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